When we first became financial professionals, we did it for deeply personal reasons - we had seen far too many friends and family members struggling to find the help they needed to map out their financial future, and we wanted to do something about it.

Since then we've seen families break free from debt traps, retire with dignity, and send their kids to college without breaking the bank. It's been an amazing journey, and we’re proud that our work makes a real difference in people’s lives.

Our clients are our top priority. And it shows in our reputation for being able to educate individuals in a way that is easy to understand and helps them feel confident about their financial future.


Our Advisors Carry The Accredited Investment Fiduciary® (AIF®) License

The AIF® designation is part of an elite group of accredited financial designations recognized by FINRA, and is accredited by the American National Standards Institute (ANSI).

Designees of the AIF® credential possess high ethical standards and have demonstrated 

that they have the necessary knowledge and skills to carry out their fiduciary responsibilities. In other words, they are experts in acting in their clients' best interests.


The jLIFE Team

Roger J. Conde AIF®, CWS®, RFC®

President & Personal Wealth Advisor

Roger J. Conde is a Personal Wealth Advisor and Founder of jLife Wealth Management. He has been in the financial services industry since 1993. He founded his own company back in 2005, Pacific Retirement Advisors. He recently changed the name to jLife Wealth Management due to unfortunate life events that led him to rethink his message.

It's not just his experience that makes him valuable to his clients; it's his passion for helping people live their best lives. Roger is curious by nature, which drives him to learn. His capacity for compassion enables him to care deeply about his clients, their families, and their individual needs. And he has an insatiable drive to see even the toughest tasks through to completion, ensuring that his clients reach their financial goals.

Roger takes a hands-on approach with his clients, and believes that his first responsibility is to develop a relationship with them based on trust and transparency. He understands that when it comes to personal finance, everyone has different comfort levels. That's why he takes the extra steps to ensure that his clients understand exactly what will work for them and why. He wants them to be comfortable with the process. So they can sleep soundly at night, knowing that their finances are in good hands.

The key to Roger’s success is Guidance Driven Investing and using the S.T.E.P. into Retirement® process that will help you understand how to get the most from your investment planning, Social Security benefits, life, and long-term care insurance and how to protect those you love through estate planning.

He graduated from California State University at Northridge with a Bachelor’s of Science degree in Finance in 1995. Since 1997, he has worked as an Independent Financial Advisor. He has earned three Designations; the Accredited Investment Fiduciary™ professional, Certified Wealth Strategist™ professional, and a Registered Financial Consultant™ professional. Currently, he holds five investment licenses (Series 7, 6, 63, 65, and 24) as well as his Insurance license (CA Insurance Lic. #0B57717) to provide an extensive range of innovative financial solutions tailored for each client.

Roger and his son Lucas live in Hermosa Beach. He enjoys coaching his son in football and basketball. He is a member of American Martyrs Church. In his free time, he has fun traveling, playing volleyball, listening to music (especially when Lucas and his band are playing at a local spot!) and spending quality time with his family and friends. Roger’s motto is: “Life is too short to forget about living today!” We think he’s onto something!

Kelley A. LeBica AIF®, RFC®

Personal Wealth Advisor

Kelley LeBica is a licensed Personal Wealth Advisor at jLife Wealth Management. She has been working in the Independent Advisory business since 2013. In her career, she has earned two designations: Accredited Investment Fiduciary™ and Registered Financial Consultant™ professional.

As a Fiduciary, Kelley’s mission is to provide her clients with the most trusted, personalized advice and to make financial planning both relatable and easy to understand. She aims to enhance the financial well-being of her clients and their families, so they feel confident about their future. She has always been passionate about helping people reach their life goals - both financial and personal. Her motto is “Plan for tomorrow, live today.”

Kelley’s unique perspective allows her to provide valuable insights and guidance to help others make sound financial decisions. She loves to serve her local community by hosting educational workshops, and she participates in the LA Coastal Young Professionals events.

Kelley grew up in the Northwest suburbs of Chicago, and she graduated from the University of Illinois at Chicago, in Finance and Marketing. In 2012, she moved to the South Bay - Los Angeles, where she currently lives with her husband. In her free time, she enjoys practicing yoga, going to the beach, watching football (Go Rams!), and traveling to new places with family and friends.

Series 7, Series 66, Insurance License